The terms white label and private label can be used interchangeably. White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.
For example, if you go to a grocery store such as Walmart, you’ll notice that you can buy all sorts of products that are sold under the Great Value brand. Does this mean that Walmart is producing all of those products? No way! They simply have various companies that already provide those products and are willing to put the product in Great Value packaging instead of their own on Walmart’s behalf.
So when you go to Walmart and pick up a Great Value product, take a look around. The brand that is providing the white labeled Great Value product could also have the product sitting on the same shelf in its own packaging at the higher price.
White label digital marketing is quite different than white labeling a product for Walmart, that’s for sure! It’s not like the customer is picking up a product, putting it into their shopping cart, and checking out. In the digital world, white labeling is when your company purchases a white label company’s services and presents them to the customer under your brand name.